The Alabama Peanut Producers Association (APPA) welcomed two new staff members at the beginning of November. Morgan Flowers and Peyton Woods will help guide the association’s marketing and communications efforts.
As marketing and communications manager, Flowers will develop and coordinate educational and promotional events throughout the state. She will also work with regional and national partners to advocate for the protein-packed legume.
Flowers brings a wealth of agricultural and communications knowledge to the association, said APPA Executive Director Libbie Johnson.
“Morgan’s passion for agriculture and her strong background in communications make her a perfect fit for this role,” said Johnson. “Her experience working directly with farmers and her understanding of Alabama agriculture will help strengthen our outreach and tell the incredible story of our peanut producers across the state.”
Flowers, 30, resides on her family’s cattle operation in Pike County where she and husband Shawn are the fourth generation.
Since 2018, Flowers has worked with farmers in Alabama and Tennessee telling their stories through magazine publications, social media marketing, and digital marketing.
Flowers is a 2018 Auburn University College of Agriculture graduate with an agricultural communications degree.
“I have always known about the association,” said Flowers. “ Growing up in the Wiregrass, I know the importance of peanuts and agriculture. I am proud to be serving over 900 peanut producers in this new role.”
Georgia native, Woods will serve APPA as the part-time social media coordinator where she’ll work to connect consumers with the people, places, and stories behind Alabama’s peanuts through creative social media content.
Woods is a 2025 agricultural communications graduate of Abraham Baldwin Agricultural College (ABAC) in Tifton, Georgia.
Woods is an energetic leader who brings new tools to the staff, said Johnson.
“Peyton brings fresh creativity and energy to our communications team,” said Johnson. “Her agricultural foundation and enthusiasm for connecting consumers to farmers through social media will be a great asset as we continue to share the value of Alabama peanuts.”
Woods, 22, and husband, Whit reside in Headland.
Woods was a leader while at ABAC. She was an officer in the Agripreneurs Club as well as Young Farmers & Ranchers. She also spent her time as a leader for Tifton Younglife, a Christian-based organization for high schoolers.
“I’m so excited to work for this organization,” said Woods. “I’m thankful I have the opportunity to combine my two passions of agriculture and creativity to better serve the peanut producers of Alabama.”